For this feature on ZoomART, we had the opportunity to speak with Yu Iwanaga, CEO of the iU Consulting Group. The company has tokenized a truly significant asset as an RWA: their own company-owned building, which has been instrumental in the growth of their business.
This isn’t just an office building; it’s a strategic corporate asset that symbolizes the company’s trust and history, with immeasurable value.
- Category: Real Estate
- Assets: iU Consulting Group own building
Why did the iU Consulting Group convert its own building into an RWA?
For us, our company-owned building is the lifeline of our business. But no matter how valuable it is, simply existing isn’t enough to unlock its full potential. Real estate is the ultimate “immobile” asset, and its illiquidity has been a long-standing business challenge.
The idea that ZoomART could breathe new life—liquidity—into this immobile asset was exactly what I had been looking for. It allows us to maximize the value of a critical business asset without having to sell it, and to connect that value to our company’s growth and social contributions. I’m confident that this is an extremely rational choice, and one that is essential for business management in the coming era.
The Asset Dilemma：The Conflict Between Safekeeping and Liquidity
The biggest challenge was the contradiction of assets that were high in value but couldn’t be fully utilized.
While land and buildings can generate income through leases, there are limits to how much more actively they can be used. When trying to embark on a new business, using real estate as collateral for financing is a valid option, but the process is time-consuming and cumbersome.
Furthermore, even with a desire to contribute to society, the physical constraints of real estate limited our options. We were constantly struggling with the dilemma of wanting to give back to society with the value of our assets but lacking the means to do so.
What was the decisive factor for choosing ZoomART?
What attracted me most was the philosophy of “Unlocking the value of real estate and giving back to society.”
ZoomART is not just a fundraising platform. By converting our own building into an RWA, its value becomes digitally visible, allowing us to contribute to society in the way we want. The mechanism to donate a portion of the issued ZMAT tokens to cultural preservation and educational support was the ultimate solution for fulfilling our corporate social responsibility.
What were the benefits of using ZoomART?
In real estate management, what gave me the biggest headache was diversifying revenue beyond rental income. By depositing our building with ZoomART, we were able to directly generate a new form of revenue, ZMAT, from the value of our property.
This was something unimaginable with traditional real estate operations.
We can now maximize the value of our assets and improve cash flow without physically selling them. As a business owner, this was a truly significant discovery.。
To those who are considering using ZoomART
The real estate your company owns is not just an “asset”—it’s a tremendous “energy” that holds potential for the future.
If you are struggling with how to unleash that energy, ZoomART will be the best partner to guide you to the answer. This is not just for individual asset management; it is a “next-generation management strategy” that balances corporate growth and social contribution.
